Frequenly Asked Questions

Common Questions About Cybersecurity

Cybersecurity refers to practices and measures designed to protect computer systems, networks, and data from cyberattacks. It includes a set of techniques and strategies to safeguard the integrity, confidentiality, and availability of digital information.

Cybersecurity is crucial for businesses because it protects critical information, prevents data theft and other cyberattacks that can cause significant financial and reputational damage. In today’s digital landscape, a single security breach can have devastating consequences.

Some common cyber threats include:

  • Computer viruses
  • Phishing attacks
  • Ransomware
  • Hacking
  • Identity theft
  • Denial-of-service (DDoS) attacks

Some basic measures include:

  • Keep software and operating systems up to date
  • Use strong, unique passwords
  • Implement two-factor authentication
  • Make regular backups
  • Educate employees on safety practices
  • Use firewalls and antivirus software

Phishing is an attempt to trick people into revealing personal or financial information through fake emails or messages. To protect yourself, it’s important to verify the authenticity of senders, not click on suspicious links, and not provide sensitive information through unsolicited emails.

Common Questions about Data Protection

Personal data is all the information that identifies you, makes you identifiable and distinguishes you from others. This may include your name, address, identification number, location data, or factors specific to your physical, physiological, genetic, mental, economic, cultural, or social identity.

Your primary rights include:

  • Right of access to your data
  • Right to rectification of incorrect data
  • Right to erasure or deletion of data
  • Right to object to the processing of your data
  • Right to be informed about the use of your data

If you suspect that your data has been compromised:

  1. Immediately change your passwords
  2. Notify the relevant authorities and the company responsible for processing your data
  3. Monitor your accounts for suspicious activity
  4. Consider freezing your credit if financial data has been compromised

Consent is the free, specific, informed, and unequivocal authorization you give for the processing of your personal data. It is essential for the lawful processing of personal data and you must be clearly informed about what data will be collected and how it will be used before you give your consent.

Companies must implement appropriate technical and organizational measures, such as:

  • Data encryption
  • Role-based access control
  • Conducting data protection impact assessments
  • Regular training of staff in data protection practices
  • Implementation of clear and transparent privacy policies

Common Customer Experience Questions

Customer experience refers to a customer’s overall perception of their interaction with a company or brand. It covers all touchpoints, from website navigation to after-sales service.

Companies can measure customer satisfaction through:

  • Satisfaction surveys
  • Net Promoter Score (NPS)
  • Analysis of customer comments and reviews
  • Customer retention rates
  • Social Media Engagement Metrics

NPS is a metric used to measure customer loyalty. It’s calculated by asking customers, “On a scale of 0 to 10, how likely are you to recommend our company to a friend or colleague?” The results are categorized into Promoters (9-10), Passives (7-8) and Detractors (0-6). NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

Some strategies to improve the customer experience include:

  • Personalize customer interactions
  • Deliver fast and efficient customer service
  • Request and act on customer feedback
  • Ensure consistency across all communication channels
  • Continuously train staff in customer service skills

Cybersecurity is critical to the customer experience, because:

  • Protects customers’ personal and financial information
  • Build brand trust
  • Ensures the availability and proper functioning of digital services
  • Prevents interruptions that could negatively impact the customer experience

Information

Menu

More Information

EN
FR ES EN